Many companies believe that logos, headers, and business cards are what make a brand, that’s wrong. Understanding the difference between branding and graphic design is the first necessary step to creating your own brand that is unique, strong, and alive.
GRAPHIC DESIGN IS THE SKELETON
BRAND DESIGN IS THE BODY AND SOUL
A brand designer creates structures on how your business should be branded, he gives Guidelines of the visual brand A graphic designer creates material in relation to the guidelines and instructions given by the Brand designer
It’s wise to engage a Brand designer at the early stages of branding your
company then later engage a graphic designer. A graphic designer is more of a one-off project partner ……… merely work with the project branding in their mind Brand designer always work with the brand vision, goals and business in mind.
In conclusion, Before you engage a Graphic Designer get yourself a Brand designer and have a branding structure. That way your graphic designer will have a guideline in alignment with your vision
